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Delta Dental Ins. logoDelta Dental Ins.

Brand Copywriter

Skills
Campaign ConceptsContent StrategyCopywritingMarketing CopyMarketing WritingMedia WritingSearch Engine Optimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2+ years of experience with a Bachelor's degree
  • 4+ years as Brand Copywriter preferred
  • Portfolio of high-performing taglines
  • Strong marketing writing, taglines, scripts, UX, email, social media writing
  • Knowledge of content strategy
  • Advertising copywriter experience, agency background preferred
  • Excellent client management skills
  • Experience in regulated industry a plus
  • Demonstrated ability to write compelling marketing copy across channels
  • Strong time management skills, ability to work on multiple projects
  • Familiarity with AI prompting, SEO, usability, accessibility
  • Strong organizational skills
  • Knowledge of metadata taxonomy a plus
  • Moderate skills in internal training
  • Strong technical skills
  • Experience with Microsoft Word, Teams, Excel, Figma, Ditto, Highspot, Workfront a plus

Nice to have

  • Marketing writing skills
  • Expertise in snappy taglines and short copy
  • Emotional video script writing
  • Strong organizational skills
  • Attention to detail
  • Service mindset
  • Client management skills
  • SEO and usability expertise
  • AI content prompt and edit skills
  • Technical skills

Day to day

  • Producing sharp and unexpected brand marketing copy for B2C and B2B audiences across various channels
  • Supporting Marketing, Sales, People, Communications and other internal stakeholders
  • Managing Digital Asset Management (DAM) tool including tagging, uploading creative, maintaining training and process materials

Hiring process

  • Portfolio link attached to resume