Brand Manager
Skills
Analytical SkillsBrand MarketingCustomer AcquisitionInterpreting DataLeisure IndustryManagementMultiple Projects Simultaneously
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years' experience in Brand Marketing Local Store Marketing or Commercial Marketing
- Experience within hospitality retail leisure franchising QSR or food and beverage brands
- Proven track record of delivering marketing campaigns that directly drove sales growth
- Strong analytical skills with experience interpreting data KPIs and campaign performance
- Commercially minded with understanding of unit economics customer acquisition and revenue growth
- Highly organised hands-on and comfortable managing multiple projects simultaneously
Day to day
- Own national brand campaigns and local store marketing across a growing franchise network.
- Work closely with franchise partners and operational teams to increase footfall guest frequency and average transaction value.
- Analyse campaign performance ROI and commercial KPIs to recommend improvements and shape future campaigns.