Brand Manager
Skills
BundlingEarned MediaIdentifying New OpportunitiesMarketing AnalyticsPersonal BoundariesPoint Of Sale SystemsSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of professional brand management experience
- Food or CPG experience preferred
- Bachelor’s degree in Marketing Business or related field
- MBA preferred but not required
- Strong analytics skills with syndicated data such as IRI Nielsen or SPINS
- Proven ability to deliver against business objectives and sales targets
- Strong strategic thinking analysis and actionable insight translation
- Excellent collaboration written and verbal communication skills
- Ability to manage multiple projects in a fast-paced environment
- Passion for animal welfare small farmers and the environment
Nice to have
- Creative thinker
- Team player
- Highly motivated
- Adaptable
- Curious
Day to day
- Develop and execute annual brand marketing plans using category customer and consumer insights to drive profitable growth
- Lead full-funnel brand strategy for Nellie’s Free Range across shell hard-boiled and butter product lines
- Partner cross-functionally to deliver integrated campaigns creative storytelling omnichannel activations and measurable brand performance