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Brand Marketing Lead, UK
Skills
Brand AwarenessBrand ManagementBrand PerformanceBrand StrategyCampaignsConsumer BehaviorIntegrated Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Business or a related field
- Over 10 years of experience in marketing with a CPG and start-up blend
- Proven success in launching and growing brands in new markets
- Deep understanding of UK consumer dynamics
- Exceptional communication and leadership skills
- Creative with a strategic results-oriented approach
- Fluency in English required
- Ability to manage multiple projects in a dynamic fast-paced environment
Nice to have
- Cosmetic industry experience
- Additional European language
Day to day
- Develop and execute a robust UK-targeted marketing strategy
- Conduct market research and assess competitive dynamics
- Design and lead integrated marketing campaigns across multiple channels
- Identify and establish partnerships for enhanced brand visibility
- Collaborate on retail marketing strategies
- Manage external agency relationships and marketing initiatives effectiveness
- Monitor and analyze brand performance
- Lead and inspire a cross-functional team