RRemoteville
Tonic Health logoTonic Health

Brand Marketing Manager

Skills
Brand MarketingBrand TrackingBriefingDTCManagementMarketingStorytelling
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience in a brand or marketing role at a fast-growing consumer brand health wellness or DTC
  • Track record of building brand love and campaigns that moved the dial
  • Ability to translate insight into action and shape clear brand points of view
  • Strong understanding of the marketing funnel and audience personas in DTC
  • Creative judgment with the confidence to push agencies and in-house teams
  • Experience across owned earned and paid channels
  • Comfortable with data brand metrics and decision-making
  • Exceptional copywriting and editing across multiple customer touchpoints
  • Confidence managing budgets briefing agencies and juggling multiple workstreams
  • Natural collaborator with growth retail and ecom teams
  • Curious about culture community and shareable content
  • Accountable dependable and able to take ownership

Day to day

  • Own Tonic's brand strategy end to end and shape how the world sees the brand
  • Build awareness across DTC and retail touchpoints while keeping every message unmistakably Tonic
  • Lead brand partnerships activations campaigns and reporting to grow fame equity and commercial impact