Strategic Group is an independently-owned, luxury marketing agency representing global clients in a hyper local setting.   For more than twenty years, we’ve had the pleasure of connecting consumers directly with those brands that drive culture, enhance experience and elevate social currency. 
 
Our business operates in more than 40 markets across many functions, including but not limited to: Influencer Outreach, Private Client Resources, Educational Ambassadors, Sales Consultation, ATL Strategy and Special Events.  

Strategic Group

Connecting consumers directly with luxury brands to drive culture, enhance experiences and elevate social currency. 

BRAND SPECIALIST
 


 


ABOUT STRATEGIC GROUP

 


Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base. 

 


BRAND SPECIALIST
 
 

 In this role, Brand Specialists will serve as the primary marketing expert on behalf of Gallo Spirits brands. They will develop and maintain positive relationships with key on-premise venues in their market, ensure high visibility for the brands and create affinity among target consumers. In addition to executing sales support efforts in the accounts, they will also recruit, train and manage a team of LDA experiential ambassadors and a team of LDA influential social media personalities representing these brands.
Our Brand Specialists will work collaboratively with our client’s local teams as well as the distributor partners that sell directly to their target customers. 

 



 


ESSENTIAL JOB FUNCTIONS
 


 


Sales Support:

 Demonstrate an understanding of supplier brand strategies (marketing, promotion, and engagement)
 Apply skills to educate, inspire and achieve menu placements, staff education, POS visibility and trade excitement for the brands
 Communicate market conditions to the client
 Maintain awareness of best practices, trends, and competitor brands
 Identifyand develop business opportunities in the On-Premise segment
 Track, measure and records results of all sales support initiatives 
 Ensure practices are compliant with all local, state and federal regulatory statutes 

Experiential Marketing

 Identify brand opportunities via non-traditional marketing initiatives 
 Develop engaging sampling initiatives that generate excitement and affinity for the brands


 Recruit, train and manage brand ambassadors and logistics coordinators
 Schedule programming in target accounts
 Manage budget and associated activation costs
 Leverage programming and consumer demand to inspire the trade

Influencer Marketing

 Identify, recruit and manage a team of influencers to consistently create positive content on target appropriate social media pages


 Utilize the team to generate consumer awareness and excitement among their own channels
 Track all posts and ensure compliance with agency’s standards and practices related to social media content
 Manage all aspects of reporting and KPI tracking


 


REQUIREMENTS

 


Brand Specialists must demonstrate:

 Management skills 
 Creative abilities to develop programming opportunities
 Comprehensive understanding of adult beverage practices and regulatory compliance 
 Expertise in spirits and RTD brands
 Ability to engage multiple constituents


 


QUALIFICATIONS

 Ability to drive and maintain a valid and/or current driver’s license
 Extensive knowledge of alcohol beverage industry
 Strong leadership, motivation and persuasive communication skills
 Excellent communication skills (verbal & written)
 Efficient time management skills
 Experience taking prompt action to accomplish objectives and taking action to achieve goals beyond what is required; being proactive
 Experience setting high standards of performance for self and others; experience implementing standards of excellence
 Skilled in effectively presenting information and responding to questions from group of managers, clientele, and customers
 Skilled at commanding presence, presenting ideas effectively to individuals or a group
 



 


EDUCATION AND CRITERIA REQUIREMENTS

 3-5 years beverage industry related experience
 B.A. or B.S. in Business Administration, Marketing, Public Relations or related field
 Proficient in Microsoft office products (Word,PowerPoint,Excel, and Outlook)
 Comprehensive understanding of spirits to include regions/varietals, product/food pairing techniques, basic production, and service


 


REPORTING RELATIONSHIP AND EVALUATION
 

 Reports directly to and is evaluated by the company’s Region Director.
 

The above description is intended to describe the general content of and requirements for the performance of the job of Brand Specialist. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements nor should it be construed as creating a contract of employment, which is terminable by the employee or Strategic Group at any time for any reason.

Brand Specialist - Bloomington, IN

What the job involves