Brand Storyteller / Copywriter
Skills
Artificial LifeBrand IdentityCraftsFirst ImpressionsImpressionMessagingShaping
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4+ years writing consumer-facing copy for a brand agency or startup
- A portfolio showing range across short-form social campaign lines and longer brand storytelling
- Ability to make complex or unfamiliar ideas feel simple and emotionally resonant
- Experience shaping or contributing to brand voice and messaging for a new product or category
- Strong interest in positioning and category creation
- Clear persuasive communication and easy collaboration across a small team
- Openness to new tools and AI-powered workflows
Nice to have
- Emotional storytelling
- Comfort with ambiguity
- Category creation mindset
- Collaborative
- Mission driven
- Open to AI workflows
Day to day
- Write consumer-facing copy across social web email and campaign moments with an emotional mission-led tone
- Develop and refine category framing for Familiars helping make emotionally intelligent Physical AI feel intuitive warm and desirable
- Test messaging across audiences and channels then iterate based on what resonates
- Partner with the social content creator to keep narrative consistent across written and visual content
- Maintain an evolving voice and messaging foundation as the brand identity is finalized
- Adapt tone for consumers potential partners and investors