What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of data analytics experience preferably in performance marketing and customer acquisition
- Strong analytical and problem-solving skills
- Proficiency with data analysis tools and large datasets
- Experience with marketing analytics platforms such as Google Ads Meta and attribution tools
- Experience with cohort analysis and segmentation
- Ability to leverage AI tools to improve work speed quality and impact
Nice to have
- Analytical
- Detail-oriented
- Cross-functional
- Data-driven
- Strategic
Day to day
- Analyze end-to-end customer acquisition funnels across multiple marketing channels and identify performance trends.
- Develop actionable insights to improve targeting segmentation creative messaging landing pages and channel mix.
- Build dashboards models and reports that support forecasting experimentation and data-driven growth decisions.