Founded in 2010, POP MART (09992.HK) is a leading company in the designer collectible and pop culture entertainment industry. Leveraging our ecosystem built around characters and IPs, connecting with our fans through creative, immersive experiences, POP MART aims to light up passion and bring joy to fans everywhere. 
With a core focus on designer collectibles, theme parks & experiential services, and digital entertainment, we manage and represent exceptional artists globally. Our IP portfolio includes dozens of iconic characters loved by fans worldwide, such as MOLLY, THE MONSTERS, TWINKLE TWINKLE, SKULLPANDA, HIRONO, and DIMOO. Our products are avaible in more than 30 countries and regions via 630+ offline stores, 2,600+ roboshops, and on major e-commerce platforms. The company went public on the Hong Kong Stock Exchange in 2020.  

POP MART

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

Business Development Executive, Roboshop

Location: London, UK
Department: Retail Expansion, Europe
Employment Type: Full time, Permanent

The Role

The Business Development Executive, Roboshop will support the expansion and day to day development of POP MART’s Roboshop network across Europe. The role will focus on identifying potential locations, supporting commercial discussions with landlords and partners, coordinating new site launches and monitoring the performance of existing locations.

Working closely with iHead of BD and local market stakeholders, the Business Development Executive will help ensure Roboshop projects progress efficiently from initial opportunity assessment through installation, launch and ongoing operation.

Key Responsibilities

1. Location Development & Business Support

Research and identify potential Roboshop locations across Europe, including shopping centres, transport hubs, tourist destinations and other high footfall locations.Support site evaluation using factors such as footfall, customer profile, commercial terms, sales potential and expected return on investment.Assist with landlord, property agent and commercial partner discussions, including preparation of proposals and supporting information.

2. Project Coordination & Launch

Coordinate Roboshop projects from site approval through contracting, installation and launch, maintaining clear timelines and following up on outstanding actions.Work with internal teams on machine procurement, logistics, branding, merchandising and other launch requirements.Coordinate with local teams and external partners to support site access, installation arrangements and smooth operational handover.

3. Performance & Commercial Analysis

Maintain accurate Roboshop location, pipeline and project trackers and provide regular progress updates.Monitor sales and operational performance by location, identifying potential performance issues and opportunities for improvement.Support preparation of business cases, financial analysis and recommendations for new locations, formats or market pilots.

4. Partner & Stakeholder Coordination

Maintain effective relationships with landlords, shopping centre management teams, commercial partners and other external stakeholders.Work closely with Retail, Merchandising, Supply Chain, Finance and other internal teams to resolve operational or commercial issues.Support cross market Roboshop initiatives and ensure relevant information and best practices are shared across European markets.

Experience, Skills & Qualifications

Bachelor’s degree or equivalent experience in Business, Marketing, Real Estate, Retail Management or a related discipline.Around 2 to 3 years of relevant experience in business development, retail expansion, property, account management, partnerships or project coordination.Strong organisational and project coordination skills, with the ability to manage multiple locations and priorities at the same time.Good commercial awareness and confidence working with basic sales, cost, ROI and performance data.Strong communication and interpersonal skills, with the confidence to engage with landlords, commercial partners and internal stakeholders.Proactive and hands on working style, with strong attention to detail and the ability to follow projects through to completion.Good proficiency in Excel, PowerPoint and general project or business tracking tools.Fluent written and spoken English.

Desirable Qualifications

Experience in retail development, vending, automated retail or other non traditional retail channels.Familiarity with the UK or wider European retail and commercial property landscape.Experience within toys, collectibles, lifestyle, entertainment or pop culture retail.Chinese or another European language would be advantageous, but is not essential.Experience working in an international or cross cultural business environment.

*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.

*As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees

because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship,

imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of

any other status or condition protected by applicable federal, state or local law.

