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Campaign Marketing Manager
Skills
CampaignsDemand GenerationLanding PagesMarketing AnalyticsMarketing CampaignsPerformance MetricsProject Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Develop global marketing campaigns from scratch
- Strong communication skills and confidence in fast-paced environments
- Collaborate with broader marketing team to execute marketing campaigns across multiple channels including email, paid media, and organic
- Craft landing pages and other appropriate assets
- Project manage global marketing campaigns from start to finish
- Manage & collaborate on the creation of webinars
- Clearly identify target audiences, campaign goals and steps to execute them
- Report on campaign and channel performance metrics
- Bachelor’s degree required
- 5 years of experience in B2B/SaaS business
- Strong demand generation mindset
- Experience with Adobe Experience Cloud, WordPress, Google Analytics, Eloqua, and Salesforce preferred
- Fluency in English
Day to day
- Plan and execute marketing campaigns whilst working with multiple stakeholders from across the organization
- Own and develop global marketing campaigns designed to generate qualified leads and move them through the funnel
- Utilize data to inform decisions with a good understanding of segmentation, personalisation, nurture programs and A/B testing