Chief Marketing Officer
Skills
Community MarketingEvolutionInterest RatesInternational ExpansionInternational MarketingMarketing AnalyticsMarketing Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 10+ years of marketing experience
- At least 5 years in senior leadership within fintech digital payments or high-growth tech
- Proven expertise in performance marketing brand leadership customer acquisition and retention at scale
- Strong understanding of diaspora and ethnic community marketing in UK Europe GCC and North America
- Experience managing remote teams and international campaigns
- Highly analytical with experience using Google Analytics Looker HubSpot or similar tools
- Excellent communication stakeholder management and cross-functional collaboration skills
- Willingness and ability to travel frequently to Islamabad and Rawalpindi Pakistan
Nice to have
- Entrepreneurial mindset
- Innovation focus
- Growth-stage transformation
Day to day
- Develop and execute a global marketing strategy that supports fintech growth and international expansion.
- Lead customer acquisition across digital channels while improving ROAS CAC retention and market penetration.
- Guide a multifunctional marketing team and collaborate with executive leaders Product Data and Technology teams.
- Shape brand identity content strategy CRM lifecycle marketing and localized campaigns across multiple regions.