We're Maze Theory —a studio dedicated to pushing the boundaries of player imagination through narrative discovery, artistic excellence & physical gameplay mechanics. We are trusted by the world's biggest IP holders and platforms to bring their worlds to life, including Peaky Blinders, Doctor Who, Thief and more exciting reveals to announce soon.

Maze Theory is an XR-focused, remote-first company built on trust, flexibility, and a passion for creating exceptional work. You can find out more about us and our award-winning projects here: www.maze-theory.com 

Maze Theory

About Maze Theory:

Maze Theory is a leading game development studio renowned for creating immersive, narrative-driven games. We are home to iconic franchises such as Doctor Who and Peaky Blinders, as well as the creators of the critically acclaimed mixed reality game ‘Infinite Inside'. As we expand our portfolio, we are seeking a Community & Marketing Manager to lead community engagement and marketing efforts across our range of titles, which include both self-published and third-party published games.

Job Overview:

We are looking for a passionate and driven Community & Marketing Manager to join Maze Theory's marketing department in a role that balances 30% community management with 70% games marketing. You will be instrumental in growing and engaging our gaming community, as well as supporting the marketing initiatives for both self-published and third-party titles. This exciting role offers the opportunity to work with iconic brands such as Doctor Who and Peaky Blinders, alongside our critically acclaimed mixed reality game ‘Infinite Inside' and future projects.

As the voice of the brand, you will build meaningful relationships with players, manage social channels, and lead marketing campaigns for our back catalogue. You'll also ensure that player feedback is gathered and used to stay connected with the community, playing a pivotal role in fostering a thriving and engaged audience.

Requirements

Community Engagement & Management:

Develop and implement strategies to grow, nurture, and engage our gaming community across platforms such as Discord, forums, Reddit, and social mediaActively participate in discussions, responding to player inquiries and feedback in a timely, professional manner. Reply and maintain review scores across headset platformsOrganise and host community events, including AMAs, livestreams, contests, and in-game activitiesCreate engaging Linked in posts and grow our industry leadership Create news/blog posts across platform stores to drive awareness and conversion of apps

Content Creation & Social Media:

Create engaging, on-brand content for social media platforms, community channels, and newslettersWork with the development teams to ensure consistent messaging across communications. Produce weekly community reports detailing trends, player sentiment, and engagement metricsDesign marketing graphics to enhance social media content using Photoshop/Illustrator/In-design

Marketing Delivery:

Execute marketing strategies for both self-published and third-party published gamesCollaborate with the development teams to design and promote campaigns that align with game releases, updates, and seasonal eventsContribute to game product lifecycles, including pre-launch, launch, and post-launch marketing activitiesManage the annual promotional calendar for our games, ensuring the back catalogue receives consistent, strategic marketing supportCollaborate with external partners, including influencers and media outlets, to promote games to target audiencesMonitor market trends, competitor activity, and industry developments to inform strategic marketing initiativesA/B test Meta Data and Key Art across headset platforms to increase sale conversionsCreate Key Art variations with internal assetsUpdate and maintain Maze Theory WebsiteSetting up store pages

Community Moderation, Feedback Gathering & Crisis Management:

Monitor community spaces to ensure a positive, safe, and inclusive environment, addressing disruptive behaviour and enforcing moderation policies as neededActively gather player feedback on game features, updates, and issues, compiling reports to provide actionable insights to internal teams and shape future game updatesHandle challenging situations such as game outages, bugs, or player dissatisfaction with empathy and transparency, collaborating with the PR and customer support teams to manage sensitive issues and respond to crises in real-timeMaintain and develop bug testing program in Discord 

Qualifications:

Bachelor's degree in Communications, Marketing, or related field (or equivalent work experience)Proven experience in community management, particularly within the gaming industryStrong communication and interpersonal skills, with a passion for video games and an understanding of gaming cultureProficient in social media management across platforms such as Twitter, Discord, Reddit, and TwitchAbility to work collaboratively with cross-functional teams in a fast-paced environmentExperience with content creation (copywriting, social posts, and basic video editing)Familiarity with analytics tools to measure community growth and engagement (e.g., Google Analytics, social media insights)Proficient in graphic design

Preferred Skills:

Knowledge of popular gaming platforms and trends, especially within esports or live-service games. 

Benefits

Salary £35- £40KRemote-first StudioUnlimited holidaysPrivate Healthcare with VitalityWorking alongside a friendly, flexible, and highly talented teamOpportunity to work on big-name IPs 

To tell better stories and create inclusive experiences we welcome everyone, especially from under-represented people in our industry whose stories aren't told often enough. Our research has suggested that sometimes people from underrepresented groups are less likely to apply to roles unless they meet every single listed requirement. At Maze Theory Games we are dedicated to building a diverse and inclusive working environment, who you are will always deserve our consideration and recognition, and your application is welcome.

Community and Marketing Manager

What the job involves