Bachelor's Degree in English, Journalism, or Communications.
3-5 years copywriting experience in beauty, agency, or design department
Must have a passion for beauty/lifestyle branding.
Strong ideator with an eye for detail.
Strong critical thinker who can balance original work with emotional resonance, clarity, and style.
Demonstrated strong writing, copy editing and proofreading skills.
Understanding of technologies supporting digital marketing and social media efforts.
Compelling portfolio demonstrating high quality DTC copywriting across social & email, packaging, in-store, and e-retail.
Strong strategic and conceptual skills.
Ability to drive for results in an ever-changing work environment.
Manage multiple projects simultaneously.
Proactive, solution-oriented, and urgent to meet client needs.
Ability to self-prioritize and prioritize for others.
Positive attitude and collaborative.
Adjust quickly to changes and meet tight deadlines.
Strong interpersonal skills and effective communication.
Desirables
Luxury experience preferred
Beauty/fashion brand experience
Enthusiastic about branding
What the job involves
Work with leadership to define a comprehensive and unique brand voice.
Develop elevated copy that differentiates the brand in a crowded market and maintains a consistent and recognizable brand DNA.
Engage in developing copy and content for social media channels, occasionally providing guidance for the social manager.
Refine ecommerce email marketing copy to increase open and click-through rates and provide updated website copy including SEO optimization, banners, CTAs, product descriptions, and lifestyle content.
Create press materials tailored to each region, provide copy for event assets and brand animations.
Synthesize product descriptions for consumer-facing purposes and draft product launch training materials, brand decks, and one sheets.
Support retail partner marketing initiatives with email copy and social media captions as needed.