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Content Marketer

Skills
BacklinksContent CreationContent ManagementContent MarketingData AnalyticsDigital MarketingMarketing Campaign Management
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Experience in developing and executing comprehensive content strategies
  • Experience with website management, Google Analytics, and SEO tools
  • Knowledge of on-page and technical SEO
  • Strong ability to analyse data and derive actionable insights
  • Experience in digital PR and high-quality backlink acquisition
  • Ability to manage multimedia content projects effectively
  • Proficient in performing competitor analysis and applying insights to improve strategies
  • Excellent written and verbal communication skills, with attention to detail
  • Experience in developing strategies to increase audience engagement and interaction
  • Enthusiastic and hands-on, with the ability to juggle priorities and manage time effectively
  • Experience managing tasks and working within teams in a remote work setting
  • Ability to bring fresh ideas and creative approaches to content marketing
  • Strong project management skills, including managing content calendars and ensuring timely delivery

Nice to have

  • Creative and innovative thinking
  • Strong project management skills
  • Communication skills
  • Adaptability
  • Remote work experience
  • Digital PR skills

Day to day

  • Supporting the marketing team in executing marketing and communications strategy
  • Collaborating with an SEO expert and content creators to drive organic traffic
  • Planning, designing, and optimising content for digital presence
  • Managing content uploads across websites and developing content and page plans
  • Conducting data analysis to measure content effectiveness and making data-backed recommendations
  • Overseeing the creation and integration of multimedia content for various platforms
  • Performing competitor analysis to identify opportunities and trends
  • Assisting with digital PR campaigns to build brand visibility and high-quality backlinks
  • Supporting various marketing projects and ensuring brand consistency across all materials

Hiring process

  • Send your CV and a cover letter outlining your suitability for the role to hr@castlecraig.co.uk or complete an online application on our website