Remote Content Marketing Manager Job in UK IU International University of Applied Sciences

Who you are

• At least 3 years of experience in writing, content creation, and/or marketing
• Experience managing multiple brands, preferably within a startup
• University degree in Marketing, Management, English, Linguistics, Communication, Creative Writing, or similar
• Excellent written and verbal communication skills in British English
• Experience with content evaluation and delivery tools like CMS, CRM, Marketing Automation, Analytics tools
• Understanding of user-centered content design and content accessibility
• Good understanding of SEO, SEA, social media, and other paid and organic channels
• Proactive with a growth mindset, innovative, and willing to test theories

Desirables

• Innovation
• Growth mindset
• Proactivity
• Efficient process handling
• Strategic thinking
• Good communication skills
• Teamwork
• Diversity-minded
• Brand consistency
• User-centered content design
• Understanding of SEO and SEA

What the job involves

• Plan customer journeys to ensure engaging content delivery across all channels, enhancing audience engagement and driving conversions
• Write engaging and persuasive marketing content for various communication channels to encourage audience progress
• Manage a content calendar and deliver content through key marketing channels, ensuring brand consistency and timely delivery
• Contribute copy and scripts for visual and other asset creation, working with internal design teams
• Understand data and utilize systems to deliver communications, collaborating with internal teams
• Act as a brand guardian, ensuring production matches brand guidelines and regulatory requirements, and input into brand evolution
• Evaluate the impact of new content initiatives through testing and defined measures of success
• Investigate user feedback and behavioral data to understand needs and deliver new initiatives

Application process

• Apply online via career portal
• Contact Marina for questions (marina.meissner@iu.org)