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IU International University of Applied Sciences logoIU International University of Applied Sciences

Content Marketing Manager

Skills
Brand EvolutionBritish EnglishTrainingContent CreationContent DesignContent MarketingContent Strategy
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • At least 3 years of experience in writing, content creation, and/or marketing
  • Experience managing multiple brands, preferably within a startup
  • University degree in Marketing, Management, English, Linguistics, Communication, Creative Writing, or similar
  • Excellent written and verbal communication skills in British English
  • Experience with content evaluation and delivery tools like CMS, CRM, Marketing Automation, Analytics tools
  • Understanding of user-centered content design and content accessibility
  • Good understanding of SEO, SEA, social media, and other paid and organic channels
  • Proactive with a growth mindset, innovative, and willing to test theories

Nice to have

  • Innovation
  • Growth mindset
  • Proactivity
  • Efficient process handling
  • Strategic thinking
  • Good communication skills
  • Teamwork
  • Diversity-minded
  • Brand consistency
  • User-centered content design
  • Understanding of SEO and SEA

Day to day

  • Plan customer journeys to ensure engaging content delivery across all channels, enhancing audience engagement and driving conversions
  • Write engaging and persuasive marketing content for various communication channels to encourage audience progress
  • Manage a content calendar and deliver content through key marketing channels, ensuring brand consistency and timely delivery
  • Contribute copy and scripts for visual and other asset creation, working with internal design teams
  • Understand data and utilize systems to deliver communications, collaborating with internal teams
  • Act as a brand guardian, ensuring production matches brand guidelines and regulatory requirements, and input into brand evolution
  • Evaluate the impact of new content initiatives through testing and defined measures of success
  • Investigate user feedback and behavioral data to understand needs and deliver new initiatives

Hiring process

  • Apply online via career portal
  • Contact Marina for questions (marina.meissner@iu.org)