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Content Marketing Manager

Skills
E-CommerceContent MarketingDTCDigital MarketingEditorialLeadershipMarketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven brand or content lead who has built a content operation from the ground up
  • Experience in fintech e-commerce or a B2B startup environment preferred
  • Comfortable working as a part-time or contract manager
  • Self-directed with ability to set priorities and deliver without close oversight
  • Strong writer and editor able to set brand voice and maintain consistency
  • Experienced building distribution and community strategy beyond obvious channels
  • Data-informed and able to track content impact on awareness and pipeline
  • Systems builder who leaves behind playbooks and tooling
  • Genuine interest in the high-growth e-commerce and fintech ecosystem

Nice to have

  • Self-directed
  • High ownership
  • Strategic thinker
  • Systems builder
  • Data-informed
  • Strong communicator

Day to day

  • Own the editorial calendar and content operation across LinkedIn Twitter/X Reddit blog and newsletter end-to-end
  • Build distribution and community strategies across channels where founders spend time such as Reddit Slack and Discord communities
  • Source and produce customer stories and secure newsletter community webinar and PR placements that build credibility
  • Measure content impact on awareness and pipeline and use data to decide what to double down on
  • Establish playbooks and tooling so content stays consistent and outcome-driven as volume scales
  • Partner with Sales Product and commercial leadership so brand and content efforts support the wider commercial strategy