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Content Marketing Manager
Skills
E-CommerceContent MarketingDTCDigital MarketingEditorialLeadershipMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven brand or content lead who has built a content operation from the ground up
- Experience in fintech e-commerce or a B2B startup environment preferred
- Comfortable working as a part-time or contract manager
- Self-directed with ability to set priorities and deliver without close oversight
- Strong writer and editor able to set brand voice and maintain consistency
- Experienced building distribution and community strategy beyond obvious channels
- Data-informed and able to track content impact on awareness and pipeline
- Systems builder who leaves behind playbooks and tooling
- Genuine interest in the high-growth e-commerce and fintech ecosystem
Nice to have
- Self-directed
- High ownership
- Strategic thinker
- Systems builder
- Data-informed
- Strong communicator
Day to day
- Own the editorial calendar and content operation across LinkedIn Twitter/X Reddit blog and newsletter end-to-end
- Build distribution and community strategies across channels where founders spend time such as Reddit Slack and Discord communities
- Source and produce customer stories and secure newsletter community webinar and PR placements that build credibility
- Measure content impact on awareness and pipeline and use data to decide what to double down on
- Establish playbooks and tooling so content stays consistent and outcome-driven as volume scales
- Partner with Sales Product and commercial leadership so brand and content efforts support the wider commercial strategy
