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Content Marketing Manager

Skills
E-CommerceContent MarketingDTCDigital MarketingEditorialLeadershipMarketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven brand or content lead who has built a content operation from the ground up ideally in fintech e-commerce or a B2B startup environment
  • Comfortable working as a part-time or contract manager self directed able to set priorities and deliver without close oversight
  • Strong writer and editor who can set the voice for a brand and keep others consistent with it
  • Experienced building distribution and community strategy beyond obvious channels not just posting and hoping
  • Data informed track what content is actually driving awareness and pipeline not just output
  • Systems builder who leaves behind playbooks and tooling that outlast your specific hours in the role
  • Genuinely interested in the high growth e-commerce and fintech ecosystem

Nice to have

  • Self-directed
  • High ownership
  • Strategic thinker
  • Collaborative
  • Systems minded
  • Data informed

Day to day

  • Own the editorial calendar and content operation across LinkedIn Twitter/X Reddit blog and newsletter end to end
  • Build distribution and community strategies across channels where founders actually spend time including Reddit Slack and Discord communities for e-commerce and DTC operators
  • Source and produce customer stories and secure newsletter community webinar and other placements that build credibility with founders and decision makers
  • Measure content impact on awareness and pipeline and use the data to decide what to double down on
  • Establish playbooks and tooling so content stays consistent and outcome driven as volume scales
  • Partner closely with Sales Product and commercial leadership so brand and content efforts support the wider commercial strategy