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Content Marketing Manager
Skills
E-CommerceContent MarketingDTCDigital MarketingEditorialLeadershipMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven brand or content lead who has built a content operation from the ground up ideally in fintech e-commerce or a B2B startup environment
- Comfortable working as a part-time or contract manager self directed able to set priorities and deliver without close oversight
- Strong writer and editor who can set the voice for a brand and keep others consistent with it
- Experienced building distribution and community strategy beyond obvious channels not just posting and hoping
- Data informed track what content is actually driving awareness and pipeline not just output
- Systems builder who leaves behind playbooks and tooling that outlast your specific hours in the role
- Genuinely interested in the high growth e-commerce and fintech ecosystem
Nice to have
- Self-directed
- High ownership
- Strategic thinker
- Collaborative
- Systems minded
- Data informed
Day to day
- Own the editorial calendar and content operation across LinkedIn Twitter/X Reddit blog and newsletter end to end
- Build distribution and community strategies across channels where founders actually spend time including Reddit Slack and Discord communities for e-commerce and DTC operators
- Source and produce customer stories and secure newsletter community webinar and other placements that build credibility with founders and decision makers
- Measure content impact on awareness and pipeline and use the data to decide what to double down on
- Establish playbooks and tooling so content stays consistent and outcome driven as volume scales
- Partner closely with Sales Product and commercial leadership so brand and content efforts support the wider commercial strategy
