Content Marketing Specialist
Skills
B2B MarketingCampaignsLanding PagesLead GenerationMarketing Budget ManagementMarketing CampaignsMarketing S
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Develop new content in various media formats focusing on solution-selling and thought leadership
- Use EnerSys tone of voice
- Produce final copy for use
- Collaborate with in-house creative team
- Adapt content for different media channels
- Support global marketing tradeshow efforts
- Maintain web content and ensuring it is optimized for SEO
- Manage SEO meta descriptions, titles, and tags
- Write executive talking points and scripts
- Contribute to corporate web strategy by integrating Salesforce CRM
- Develop advertising tactics using PPC, display, social media, and programmatic platforms
- Support creation of marketing campaigns for generating leads
- Measure and report on marketing ROI and effectiveness
- Assist in the development of long-term and annual marketing plans
- Craft on-brand copy that engages customers
- Collaborate with internal teams for content strategy alignment
- Review content for legal and regulatory compliance
- Bachelor's degree in marketing, journalism, communications, or similar
- Minimum three years of experience in marketing, content creation, or communications
- Understanding of B2B marketing principles and strategies
- Skilled in social media, marketing automation, campaign production, blogs, and digital presence building
- Knowledge of SEO, SMO, and PPC practices
- Experience in marketing communications and writing
- Portfolio of published work
- Preferred experience with Salesforce CRM, Adobe Creative Suite, and other marketing software
- Strong focus on marketing ROI and KPIs
- Preferred experience in the energy systems industry
- Excellent communication skills
- Ability to translate technical information
- Strong analytical skills and decision-making capabilities
- High energy, self-starter personality
- Fluent in English
- Strong multi-tasking and project management skills
- Excellent people skills
- Experience in lead generation and aligning marketing with campaigns
- Willingness to travel up to 30% annually
Nice to have
- Preferred experience in energy systems industry (telecoms, cable broadband, industrial, and data centre)
- Experience with Salesforce CRM, Adobe Creative Suite, Digital Asset Management tools, Monday.com, Pardot, and other marketing software
Day to day
- The Content Marketing Specialist serves as the chief storyteller for the Energy Systems Marketing team, focusing on sectors like communications networks, data centres, and industrial power and utilities.
- Their role involves planning, researching, creating, distributing, and analysing content to engage the target audience, attract potential customers, support products, and generate leads, with an emphasis on audience needs rather than just promoting products.
- Responsibilities include providing operational and strategic support for content marketing across channels such as web, advertising, blogs, guides, and videos.