RRemoteville
Xe.com logoXe.com

Content Strategist

Skills
Asset ManagementBusinessBusiness InsightsContent ProductionCustomer ConversionEditorialMarketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5-8+ years in content strategy or brand content
  • Fintech or consumer digital experience preferred
  • Proven ability to develop content strategies across written video and social formats
  • Cross-functional experience partnering with SEO paid and lifecycle teams
  • Strong editorial judgment with consistent brand voice capability
  • Experience using testing and performance insights to optimize content effectiveness and conversion

Nice to have

  • Strategic
  • Cross-functional
  • Editorially strong
  • Data-informed
  • Brand-focused

Day to day

  • Own and evolve Xe’s global content strategy and editorial direction across owned channels and markets.
  • Shape content that strengthens brand identity while driving measurable outcomes in acquisition engagement conversion and retention.
  • Lead cross-functional planning and optimization across SEO acquisition lifecycle and performance teams to improve discoverability and customer performance.