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Content Writer/Copywriter
Skills
Article WritingBloggingContent CreationContent ManagementContent StrategyConversion TestingCopywriting
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2-5 years of experience in a similar copywriting position
- Proven experience writing short-form and long-form content for blogs and resource centers
- Previous SEO experience, including writing articles with the intent of driving search traffic
- Experience writing copy for various verticals and multiple brand voices and tones
- Handles stressful situations and deadline pressures well
- Must possess a high degree of accuracy and pay close attention to detail (e.g. no typos)
- Strong analytical mindset and skills, excellent problem-solving skills
- Possess strong written, analytical and verbal skills
- Excellent written and oral communication skills
- High level of initiative and work well in a team environment
- Proficient in Microsoft Office applications such as Word, Excel and PowerPoint
- Plans and carries out responsibilities with minimal direction
Nice to have
- Experience entering copy into Content Management Systems a plus
- Prior Experience with Optimizely, Unbounce or similar A/B Testing platforms a plus
- Experience with ClickUp a plus
Day to day
- Prepare metadata for content experiences
- Write a variety of content types, from blog posts and long-form resource articles to landing pages and ebooks
- Prepare copy for client deliverables
- Prepare copy for client content experiences
- Prepare copy for social media status updates
- Prepare copy for wireframes and mockups
- Brainstorm content ideas with content strategy team
- Edit copy from clients and other content creation teams
- Enter updated copy into Content Management Systems
- Work directly with analysts and content strategists to execute on content campaigns
- Work with the Research & Analytics team to design and execute Conversion tests