Content Writer Digital Marketing Specialist
Skills
Ad ServingAttention To DetailContent CreationDigital MarketingDigital Marketing ContentHigh Level Of AccuracyJournalism
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in marketing, communications, journalism or related field
- 3–5+ years of relevant professional work experience (internships or fellowships applicable)
- Strong understanding of digital and social media landscape
- Experience with platforms: LinkedIn, Facebook, YouTube, Salesforce Marketing Cloud, Google Analytics, Adobe InDesign, Adobe Photoshop
- B2B marketing communications experience
- Wellness, healthcare, or benefits related industry experience
- Able to independently move projects forward
- Prioritize tasks and meet deadlines
- Ability to create and deliver multiple digital marketing content projects accurately and with attention to detail
- Outstanding communication skills
- Proficient in MS Office
Nice to have
- B2B marketing communications experience
- Wellness, healthcare, or benefits industry experience
Day to day
- Create impactful editorial content for website, social media and newsletters.
- Source or create graphics, video, and audio content to distribute via digital media channels.
- Implement end‐to‐end digital marketing content creation, execution, delivery, and measurement.
- Maintain content calendar and creatively repurpose content across channels.
- Develop and oversee digital content approval and delivery process.
- Monitor digital benchmarks and suggest strategic ideas to enhance online engagement.
