Content Writer Digital Marketing Specialist

Skills
Ad ServingAttention To DetailContent CreationDigital MarketingDigital Marketing ContentHigh Level Of AccuracyJournalism
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in marketing, communications, journalism or related field
  • 3–5+ years of relevant professional work experience (internships or fellowships applicable)
  • Strong understanding of digital and social media landscape
  • Experience with platforms: LinkedIn, Facebook, YouTube, Salesforce Marketing Cloud, Google Analytics, Adobe InDesign, Adobe Photoshop
  • B2B marketing communications experience
  • Wellness, healthcare, or benefits related industry experience
  • Able to independently move projects forward
  • Prioritize tasks and meet deadlines
  • Ability to create and deliver multiple digital marketing content projects accurately and with attention to detail
  • Outstanding communication skills
  • Proficient in MS Office

Nice to have

  • B2B marketing communications experience
  • Wellness, healthcare, or benefits industry experience

Day to day

  • Create impactful editorial content for website, social media and newsletters.
  • Source or create graphics, video, and audio content to distribute via digital media channels.
  • Implement end‐to‐end digital marketing content creation, execution, delivery, and measurement.
  • Maintain content calendar and creatively repurpose content across channels.
  • Develop and oversee digital content approval and delivery process.
  • Monitor digital benchmarks and suggest strategic ideas to enhance online engagement.