Content Writer UK
Skills
BriefsContent Management SystemsDigital ContentEditorialEnglishFundamentalsMobile Platforms
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Native English speaker UK or exceptional written English for a UK audience
- Previous experience writing about sports betting online casinos or iGaming
- Strong understanding of SEO fundamentals and content optimisation
- Excellent research skills and attention to detail
- Ability to simplify complex topics into reader-friendly content
- Familiarity with UK bookmakers casino operators promotions and gambling terminology
- Experience using WordPress or other CMS platforms
- Knowledge of SEO tools such as Ahrefs SEMrush or Surfer SEO is a plus
- Comfortable working remotely within an international team
- Based in the UK to access and test UK-licensed betting operators
- Able to create bookmaker and casino accounts place test bets or deposits where required and review customer experience across desktop and mobile
Nice to have
- Passion for sports betting
- Casino interest
- Digital content focus
- Commercial awareness
- Collaborative mindset
- Remote working comfort
Day to day
- Create engaging and accurate SEO-optimised content for UK sports betting and online casino brands.
- Research bookmakers casino games bonuses and gambling topics thoroughly to produce factual up-to-date articles.
- Review bookmaker and casino experiences first-hand across desktop and mobile and write detailed customer-focused reviews.
- Update existing pages improve search performance and ensure all content aligns with editorial standards and UK gambling regulations.