Content Writer (UK)

Skills
BriefsContent Management SystemsDigital ContentEditorialEnglishFundamentalsMobile Platforms
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Native English speaker (UK) or exceptional written English for a UK audience
  • Previous experience writing about sports betting online casinos or iGaming
  • Strong understanding of SEO fundamentals and content optimisation
  • Excellent research skills and attention to detail
  • Ability to simplify complex topics into engaging reader-friendly content
  • Familiarity with UK bookmakers casino operators promotions and gambling terminology
  • Experience using WordPress or other CMS platforms
  • Knowledge of SEO tools such as Ahrefs SEMrush or Surfer SEO is a plus
  • Comfortable working remotely within an international team
  • Must be based in the UK to access and test UK-licensed betting operators
  • Able to create bookmaker and casino accounts place test bets or deposits and review customer experience across desktop and mobile

Nice to have

  • Passion for sports
  • Passion for betting
  • Passion for casino
  • Digital content interest
  • Remote working comfort
  • International mindset

Day to day

  • Create engaging, accurate, SEO-optimised content for UK sports betting and online casino audiences.
  • Test UK bookmakers and online casinos first-hand across desktop and mobile, then write detailed reviews based on real findings.
  • Work with Content Managers, Editors, and SEO Specialists to produce content that ranks well and delivers genuine reader value.