Remote Conversion Optimisation Manager Job in United States Xero

Who you are

• Deep expertise in managing complex CRO programs globally
• Experience with product design, UX/UI for landing page concepts
• Strong analytical skills with CRO tools (Optimizely, Adobe Experience)
• Bachelor's degree
• Extensive experience in conversion rate optimization or product growth
• Experience with A/B, multivariate testing, and statistical analysis
• Expertise in web analytics (GA4, GTM)
• B2B and SaaS background is a plus

What the job involves

• Drive the global conversion optimization agenda for the Performance Marketing team at Xero, enhancing both Paid and Organic channels
• Collaborate with creative and channel teams to deploy sophisticated user journeys matching users' intent to drive conversions
• Develop and execute a conversion optimization strategy to boost conversions, revenue, and user engagement
• Create and prioritize a testing roadmap for website elements, including landing pages and user journeys
• Analyze data from A/B tests to make recommendations for future tests and development roadmaps
• Prepare and present reports on CRO performance to stakeholders
• Stay updated with trends and emerging CRO tools and techniques