Conversion Rate Optimization (CRO) Specialist
Skills
AdoptionAnalytical SkillsContract Research OrganizationConversion RateData AnalyticsDocumentationMeasurements
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Hands-on CRO or experimentation experience in DTC e-commerce or consumer environments
- Strong statistical rigor with experimental design significance testing and sample-size calculations
- Data analysis mastery using GA4 session replay heatmaps and funnel data
- Experience evaluating implementing and optimizing A/B testing platforms
- Independent prioritization using impact-versus-effort frameworks
- Strong async communication for distributed teams
- AI fluency for hypothesis generation test analysis and insight synthesis
Nice to have
- Proactive problem solver
- Ownership mindset
- Detail oriented
- Warm communication
- Accountable
Day to day
- Drive systematic conversion rate optimization across digital properties using data-driven experimentation and A/B testing
- Own conversion performance metrics and improve revenue outcomes through funnel optimization and iterative testing
- Collaborate with Design Development and Merchandising to ship experiments and document scalable workflows
Hiring process
- Talk through the outcomes
- Walk through real examples of your experimentation work
- Meet the people you'd work with day to day