Copywriter and Content Writer
Skills
Case StudiesContent StrategyEditingJournalismProofreadingSearch Engine OptimizationSlide Decks
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in English, Journalism, Marketing, Communications, or a related field
- 3-5 years of experience in B2B content writing, ideally with a focus on tech and manufacturing
- Strong understanding of B2B buyer personas and buyer journeys in tech and manufacturing industries
- Proven experience in writing for technical audiences, including TDMs and BDMs
- Excellent research skills and the ability to create original, well-researched content backed by credible sources
- Knowledge of SEO best practices and experience using keyword research tools like SEMrush or Ahrefs
- Exceptional writing, editing, and proofreading skills with strong attention to detail
- Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines
- Familiarity with content management systems (CMS) such as WordPress and marketing automation tools like HubSpot is preferred
- A proactive, self-motivated attitude with a passion for creating high-impact content
Day to day
- Developing persuasive, engaging, and well-researched content that resonates with B2B audiences in tech and manufacturing industries
- Crafting compelling content that nurtures leads, drives conversions, and builds brand authority
- Creating content in various formats, including blog posts, case studies, white papers, social media, web copy, and email campaigns