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Copywriter and Content Writer

Skills
Case StudiesContent StrategyEditingJournalismProofreadingSearch Engine OptimizationSlide Decks
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's degree in English, Journalism, Marketing, Communications, or a related field
  • 3-5 years of experience in B2B content writing, ideally with a focus on tech and manufacturing
  • Strong understanding of B2B buyer personas and buyer journeys in tech and manufacturing industries
  • Proven experience in writing for technical audiences, including TDMs and BDMs
  • Excellent research skills and the ability to create original, well-researched content backed by credible sources
  • Knowledge of SEO best practices and experience using keyword research tools like SEMrush or Ahrefs
  • Exceptional writing, editing, and proofreading skills with strong attention to detail
  • Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines
  • Familiarity with content management systems (CMS) such as WordPress and marketing automation tools like HubSpot is preferred
  • A proactive, self-motivated attitude with a passion for creating high-impact content

Day to day

  • Developing persuasive, engaging, and well-researched content that resonates with B2B audiences in tech and manufacturing industries
  • Crafting compelling content that nurtures leads, drives conversions, and builds brand authority
  • Creating content in various formats, including blog posts, case studies, white papers, social media, web copy, and email campaigns