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Copywriter - Conversion & Growth
Skills
Software As A ServiceB2CCalibrationContent MarketingContract Research OrganizationDigital MarketingLanding Pages
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2–4+ years of conversion copywriting direct-response writing CRO copy or performance marketing copy
- Experience writing paid media copy for Meta Google and LinkedIn
- Portfolio showing copy written to be tested such as ads landing pages headline variants or email campaigns
- Ability to write across multiple brand voices quickly and accurately
- Strong strategic instinct with understanding of hypotheses value propositions and objection handling
- Experience writing for digital channels including landing pages PDPs funnels paid media and email/SMS
- Comfort with volume and speed across multiple variants
- Clear communication skills and ability to explain copy rationale
- Self-directed reliable and able to manage deadlines consistently
- Experience at an agency or multi-client environment
- Experience writing copy for CRO experimentation or growth marketing
- Demonstrated experience building AI writing agents such as custom GPTs or Claude projects
Nice to have
- Reliable
- Strategic
- Adaptable
- Self-directed
- Analytical
- Collaborative
Day to day
- Write conversion-focused copy for paid ads landing pages experiments email and SMS campaigns
- Develop hypothesis-driven variants that are designed to be tested and tied to clear strategic rationales
- Build train and maintain brand-specific AI writing agents so copy scales while preserving voice integrity
Hiring process
- Paid evaluation period of 5–10 business days
- Continue engagement if successful
- May extend evaluation for a few more days if more signal is needed
- End engagement if not a fit