Copywriter - Conversion & Growth
Skills
Software As A ServiceB2CCalibrationContent MarketingContract Research OrganizationDigital MarketingLanding Pages
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2–4+ years in conversion copywriting direct-response writing CRO copy or performance marketing copy
- Experience writing paid media copy with character limits platform specs and creative best practices
- Portfolio showing tested copy such as ads landing pages headline variants or email campaigns
- Ability to write across multiple brand voices quickly and accurately
- Strong strategic instinct with hypotheses value propositions and objection handling
- Experience writing for digital channels including web paid media and email/SMS
- Comfort with volume and speed while maintaining quality
- Clear communication skills and ability to explain copy rationale
- Self-directed reliable and able to manage time well
- Experience at an agency or multi-client environment
- Experience writing copy for CRO experimentation or growth marketing
- Demonstrated experience building AI writing agents such as custom GPTs or Claude projects
Nice to have
- Reliable
- Self-directed
- Strategic
- Analytical
- Collaborative
- Adaptable
- Proactive
- Detail-oriented
Day to day
- Write conversion-focused copy for paid ads landing pages experiments and lifecycle campaigns across B2B and B2C clients
- Develop hypothesis-driven variants and rewrite underperforming copy based on analytics and test results
- Build and manage brand-specific AI writing agents to scale output while preserving voice integrity
Hiring process
- Paid evaluation period of 5–10 business days
- Continue engagement or extend evaluation based on signal
- End engagement with pay for all hours worked