Copywriter
Skills
AbstractingAttention To DetailCampaign DevelopmentCampaignsContent StrategyGrammarMarketing Copy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years experience
- Linked portfolio of past work and projects
- Skilled storyteller and trend setter with an eye for detail and perfect grammar
- Ability to adjust brand voice and tone based on audience
- Experience writing display social (organic and paid) email event and other digital performance marketing channels
- Experience writing short- and long-form and conceptual campaigns
- Experience with events and experiential marketing concept and campaign development
- Ability to apply critical and conceptual thinking to brand and marketing strategies to develop standout creative and content experiences
- Comfortable creating and iterating on copy that will be used in A/B product testing or performance based marketing tests
- Experience creating content for social campaigns across all major social platforms
- Experience working with agile teams including quick adaptation and iteration
- Experience collaborating with external creative agencies and freelancers
Nice to have
- Creative to the core
- Passion about how art & copy work together
- Critical strategic thinker
- Open minded and eager to push boundaries
- Strong communicator
- Team player
- Collaborative
Day to day
- Partner with design marketing and product teams to create and execute distinct and engaging marketing copy that resonates with Plaid’s diverse audiences
- Execute and support maintenance of Plaid’s brand voice guidelines across all brand touch points
- Collaborate with designers and other copywriters to ensure the big conceptual ideas behind the brand are engaging in both visuals and copy
- Collaborate with the marketing team across a variety of channels to develop copy for email social and display events video web sales collateral and more
- Identify gaps in our existing messaging and define ways to strengthen our brand and voice