What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Portfolio showing original campaign thinking strong point of view and excellent multi-channel copy
- 3-5 years of experience ideally in an advertising agency or similarly fast-paced creative environment
- Ability to move from strategy and insight to a big idea and express it through a cohesive verbal system
- Strong command of language structure storytelling grammar editing and presentation across short and long-form copy
- Versatility across brand voices audiences and channels while maintaining consistency
- Hands-on fluency with generative AI tools for research concepting copy exploration editing and prototyping with discipline to validate outputs
- Collaborative low-ego approach with comfort presenting receiving feedback and working independently
Nice to have
- Conceptually fearless
- Verbally precise
- Relentlessly curious
- Low ego
- Strategic judgment
- Cultural awareness
- Original thinker
Day to day
- Turn business challenges audience insights and cultural tension into clear ownable ideas and a distinctive voice
- Develop campaign platforms verbal systems and persuasive narratives that can stretch across multiple channels and brand touchpoints
- Collaborate with art directors strategists designers and client teams to shape concept first work from early thinking through final execution