Copywriter

Skills

Attention To DetailCopywritingCreativeEmail MarketingGrammarPaid Social MediaPerformance Marketing

Role

What the job involves

The main requirements, responsibilities and hiring steps.

2-4 years of work experience in an agency setting or internal team focused on performance marketing
Impeccable attention to detail
Rock-solid grammar expertise and knowledge of AP Style
Online portfolio of relevant work including multi-stage email campaigns and digital ads
A strategic mind with the ability to address 'who, what, when, where, why' before writing
Creative mind with the ability to apply a creative spin to strategy
Ability and confidence to defend copy choices while being flexible to adapt or improve drafts
Appreciation for graphic design and copy's contribution to the overall message
Experience executing against tight deadlines
Self-motivated and strong problem solver

Craft copy for performance based ads and email campaigns for multiple clients
Work under the direction of creative and strategy leads to concept campaigns and craft messaging across emails, display ads, video, and paid social
Adapt copy based on performance testing and directional shifts
Proofread own work and proof/edit others’ work to ensure consistency and error-free copy
Collaborate with the design team to align copy with graphics layout and readability standards