Copywriter Lead
Skills
Art DirectionCoachingComputed TomographyLanding PagesManagementPerformance MarketingPolishing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4+ years of copywriting experience in eCommerce or DTC marketing with agency experience
- 2+ years leading or managing copywriters or creative professionals
- Experience with workload balancing capacity planning prioritization and resource allocation
- Experience conducting 1:1s coaching feedback and performance accountability
- Strong portfolio across email SMS landing pages and performance marketing
- Understanding of performance marketing testing methodologies and conversion-focused copywriting
- Experience using AI to improve workflows efficiency and copy quality
- Excellent communication organizational and leadership skills
- Comfortable collaborating cross-functionally with multiple teams and stakeholders
Nice to have
- Accountable
- Direct communicator
- High standards
- Mentor-minded
- Collaborative
- Adaptable
Day to day
- Lead and coach a team of 8-10 copywriters to deliver consistently high-quality work
- Manage day-to-day priorities, workload balance, and team capacity to keep projects moving smoothly
- Review copy deliverables, provide direct feedback, and strengthen brand voice, messaging, and performance through testing and AI-enabled workflows