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Copywriter, Performance Marketing

Skills
CopywritingEditingInstagram AdvertisingJournalismLanding PagesPerformance MarketingProofreading
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in marketing, English, communications, journalism, or a related field
  • 5-7 years of copywriting experience, with at least 1-2 years in performance marketing
  • Familiarity with LinkedIn, Meta, Google, and other ad platforms
  • Strong understanding of performance marketing and email copy best practices and A/B testing
  • Experience working in a regulated industry with a compliance component
  • Exceptional editing and proofreading skills
  • Ability to create clear content from complex ideas
  • Strong written, communication, presentation, project management, and organizational skills
  • Ability to work from a creative brief and generate new ideas
  • Capable of thriving in a fast-paced environment
  • Knowledge of SEO basics
  • Proficiency in Microsoft Office
  • Impeccable attention to detail
  • Desire to work on a growing team and move quickly
  • Knowledge of the AP Style guide
  • A portfolio of content and sample ads

Day to day

  • Create compelling copy for social and search ads, landing pages, and lead nurturing journeys
  • Collaborate closely with leaders across the organization to create content
  • Rewrite existing content to align with brand voice and target audience