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Country Marketing Manager
Skills
Consumer BehaviorConsumer MarketingFull CycleGrowth MarketingItalianLocal MarketingMarket Planning
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience in marketing and PR
- Understanding of Italian consumer trends and social media
- Proven track record with budget-efficient marketing ideas
- Strong storytelling and writing skills
- 5+ years in consumer marketing
- Experience with remote teamwork and HQ relationships
- Fluent in Italian and English
Nice to have
- Passion for Duolingo's mission
- Experience with mobile apps and subscription services
- Success in scaling international brands in Italy
- Proficiency in a 3rd language
Day to day
- Make Duolingo's language-learning app famous in Italy
- Develop a marketing strategy to grow Duolingo’s awareness in Italy
- Implement marketing plans focusing on social media, partnerships, and PR
- Act as a local spokesperson and manage speaking opportunities
- Analyze marketing results and adjust strategies accordingly
- Develop localized product messaging and positioning
Hiring process
- Interview
