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Country Marketing Manager

Skills
Consumer BehaviorConsumer MarketingFull CycleGrowth MarketingItalianLocal MarketingMarket Planning
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Experience in marketing and PR
  • Understanding of Italian consumer trends and social media
  • Proven track record with budget-efficient marketing ideas
  • Strong storytelling and writing skills
  • 5+ years in consumer marketing
  • Experience with remote teamwork and HQ relationships
  • Fluent in Italian and English

Nice to have

  • Passion for Duolingo's mission
  • Experience with mobile apps and subscription services
  • Success in scaling international brands in Italy
  • Proficiency in a 3rd language

Day to day

  • Make Duolingo's language-learning app famous in Italy
  • Develop a marketing strategy to grow Duolingo’s awareness in Italy
  • Implement marketing plans focusing on social media, partnerships, and PR
  • Act as a local spokesperson and manage speaking opportunities
  • Analyze marketing results and adjust strategies accordingly
  • Develop localized product messaging and positioning

Hiring process

  • Interview