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Creative Content Lead

Skills
BusinessBusiness InsightsMarketing StrategyMessagingOperationsOptimizationPerformance Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 8+ years of experience in content strategy editorial leadership content creation performance marketing or related fields
  • Experience managing writers editors video creators or content teams
  • Exceptional writing editing and storytelling abilities
  • Deep understanding of marketing funnels customer journeys and channel-specific content development
  • Experience translating marketing strategy into content frameworks content briefs and multi-channel content plans
  • Familiarity with SEO AEO and emerging content best practices for AI-powered search and discovery platforms
  • Proven ability to influence and align cross-functional stakeholders
  • Ability to balance strategic thinking with hands-on content leadership

Nice to have

  • Strategic thinker
  • Highly collaborative
  • Strong editor
  • Creative leader
  • Operator mindset
  • Detail oriented
  • Cross-functional influence

Day to day

  • Lead Bobbie's content ecosystem by adapting and extending existing assets across channels to maximize reach and impact.
  • Translate marketing strategy positioning audience insights and business objectives into clear content plans briefs and creative direction.
  • Guide weekly cross-functional planning align stakeholders on messaging priorities and ensure content is coordinated effectively across platforms.
  • Manage and coach writers video editors and freelance partners while upholding brand voice editorial quality and execution standards.