Creative Copywriter
Skills
Agile & Waterfall MethodologiesSoftware DevelopmentAgile Project ManagementProduct DesignProduct DevelopmentProduct KnowledgeProduct Launch
What the job involves
The main requirements, responsibilities and hiring steps.
Day to day
- Refine own and champion our brand voice and messaging
- Lead development and implementation of our brand voice and messaging frameworks for internal and external communications B2C and B2B
- Coordinate copy and content with brand design product marketing growth affiliates CRM sales and CX teams to ensure consistent end-to-end experiences while maintaining content standards such as tone of voice guidelines
- Develop and refine messaging for product marketing materials ensuring consistency and alignment with brand guidelines
- Write clear engaging and persuasive copy for various platforms including website social media lifecycle and transactional journeys blogs and product descriptions
- Collaborate with the marketing team to develop and execute integrated full-funnel campaigns
- Create compelling product marketing content that highlights Zip’s key value propositions and differentiators
- Develop content for B2B communications including white papers case studies newsletters and LinkedIn posts and articles
- Assist in drafting press releases media pitches and other PR materials
- Ensure consistency in tone style and messaging across all internal and external communications
- Train and support teams in adopting and using the brand voice guidelines