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Creative Specialist (Paid Media)

Skills
CTRCaptionsCommandContract Research OrganizationEasily AdaptableHealthcareInstagram
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 4+ years in digital advertising creative paid media assets performance marketing or conversion-focused design
  • Strong portfolio showing paid social display programmatic video landing page and performance marketing work
  • Expert proficiency in Canva and Adobe Creative Suite including After Effects
  • Hands-on short-form paid video editing with cutdowns pacing overlays captions subtitles resizing and light motion graphics
  • Experience creating or supporting HTML5 animated display or programmatic ad assets
  • Strong command of paid media creative specs and best practices across Facebook Instagram LinkedIn YouTube Google and programmatic display
  • Ability to design for performance goals including CTR conversion rate lead generation message clarity and audience action
  • Strong visual hierarchy layout typography brand adaptation and campaign design skills
  • Working knowledge of CRO UX principles and landing page creative
  • Ability to adapt creative across different law firm brands while maintaining professionalism authority and legal advertising appropriateness
  • Comfortable in a fast-paced remote environment with multiple stakeholders and quick turnarounds
  • Fluent and eager with AI tooling to improve speed quality variation output QA and workflow efficiency
  • Strong organization communication clean file management clear handoffs and reliable follow-through
  • Collaborative mindset with flexibility to contribute to other creative projects across the marketing team

Nice to have

  • Agency experience
  • Legal marketing
  • Healthcare
  • Finance
  • Regulated industry
  • Figma experience
  • Programmatic display
  • Ad trafficking
  • Thumbnail design
  • Advanced video editing
  • Reusable design systems
  • Versatile design background

Day to day

  • Produce high-performing paid media creative across social display video YouTube Google and landing pages.
  • Turn strategy audience insights offers hooks scripts and performance data into polished compliant conversion-focused assets.
  • Collaborate with the Creative team and support other marketing or design initiatives as business needs evolve.

Hiring process

  • Human Resume Review
  • One-Way Video Interview
  • Live Zoom Interview
  • Creative Role Assessment
  • Final Zoom Interview