Creative Strategist
Skills
AdvertisingArt DirectionCreative StrategyCreative WritingDigital MarketingDigital StrategyFacebook Ads
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years of experience in creative strategy or performance creative roles
- Experience working in high-growth paid social-led DTC brands
- Deep expertise in Meta and TikTok advertising ecosystems
- Strong analytical skills to interpret performance data and inform creative decisions
- A portfolio of direct-response ad concepts scripts or campaigns with measurable results
- A proven track record of driving revenue growth through paid creative
- Experience briefing or directing creators influencers or UGC production
- Strong understanding of performance marketing metrics such as ROAS CPA CTR and Hook Rate
- Excellent communication skills to present insights and defend creative decisions with data
Nice to have
- Commercially minded
- Data-driven
- Highly organised
- Strong communicator
- Ownership mindset
- Fast-paced operator
Day to day
- Lead paid social creative strategy across Meta TikTok and YouTube to drive measurable revenue growth
- Analyse performance data and turn insights into clear creative direction that improves conversions
- Develop high-converting ad concepts scripts hooks and angles and brief creators editors and influencers at scale
Hiring process
- Include your CV with your LinkedIn application