Creative Strategist
Skills
Art DirectionCoachingDigital MarketingDigital StrategyEnglishResearch SkillsSocial Media
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2–5 years of experience in creative strategy performance marketing or social-first content
- Proven experience producing performance ad creative for brands
- Strong grasp of what makes paid social creative convert not just look good
- Comfort reading and acting on performance metrics such as CTR CPA ROAS hook rate and thumb-stop rate
- Excellent briefing and storytelling skills
- Test-and-learn mindset and ability to move fast
Nice to have
- Agency experience
- DTC experience
- Beauty experience
- Wellness experience
- Consumer products experience
- Trend awareness
- Social culture awareness
Day to day
- Develop and own the creative strategy for paid social campaigns across Meta TikTok YouTube and more
- Translate performance data audience insights and trends into testable creative concepts and hooks
- Write briefs for UGC creators designers and video editors and direct production from idea to final cut
- Build and manage a testing roadmap defining what to test why and what success looks like
- Analyse creative performance and turn learnings into a repeatable framework for what works
- Stay ahead of platform trends formats and competitor creative
- Partner closely with the growth and media buying team to align creative with channel performance