Creative Strategist
Skills
Analytical SkillsAvatarsBrand MarketingBriefingBriefsCreative BriefsDietary Supplements
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Several years of performance creative experience ideally 3+ years
- Proven track record creating Meta ads that scaled meaningful spend
- Strong direct-response instincts and customer psychology knowledge
- Ability to identify small creative details that affect performance
- Experience understanding why a concept won and translating it natively for a new offer
- Extremely organized proactive detail-oriented and execution focused
- Comfortable in a discovery-stage environment requiring extensive testing
- Full-time exclusive availability with no other clients or freelance work
- Direct experience with DTC supplements or eHealth is a major advantage
Nice to have
- High autonomy
- High accountability
- Detail-oriented
- Proactive
- Organized
- Discovery-stage mindset
Day to day
- Own the full Meta Ads creative strategy for a high-growth DTC supplement brand
- Develop and refine testing roadmaps from research and concept development through briefing iteration and performance analysis
- Work directly with senior video editors to create and scale high-performing direct-response concepts
- Analyze creative performance to identify winning patterns and expand them across new avatars angles and executions
Hiring process
- Send DTC brands and offers worked on
- Share portfolio of Meta ads personally strategized
- Provide specific winning concepts and spend scaled to
- Include relevant CPA ROAS revenue or performance results
- Show examples of supplement mini-VSL avatar-led or ingredient-focused ads
- Submit samples of creative briefs
- State current availability and compensation expectations