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Creative Strategist

Skills
AdvertisingBriefsCopywritingCreative BriefsCreative StrategyDirect Response MarketingResearch Skills
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Can tell the difference between an angle and a hook
  • Can explain Meta ad strategy clearly
  • Has written scripts or creative briefs that performed
  • Comfortable making calls with incomplete data
  • Updates decisions when new data arrives
  • Cares more about results than ideas
  • Follows the Meta creative space closely
  • Knows what is working and why

Nice to have

  • Analytical
  • Strategic
  • Direct response mindset
  • Self-starting
  • Results-focused

Day to day

  • Research customer reviews Reddit competitor ads and comment sections to uncover converting angles
  • Develop full-funnel creative strategies tailored to each client's audience and offer
  • Write direct response UGC video scripts brief creators clearly and analyse performance data to improve future testing
  • Document what works and why so winning creative can be systematised and scaled

Hiring process

  • Go to https://mediaengineered.com/careers and submit an application for the creative strategy role
  • Share the work you are most proud of
  • Include example ads briefs you wrote research you did
  • Submit a video explaining why you would be a good fit
  • Applications without a Loom video will not be considered