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Creative Strategist
Skills
AdvertisingBriefsCopywritingCreative BriefsCreative StrategyDirect Response MarketingResearch Skills
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Can tell the difference between an angle and a hook
- Can explain Meta ad strategy clearly
- Has written scripts or creative briefs that performed
- Comfortable making calls with incomplete data
- Updates decisions when new data arrives
- Cares more about results than ideas
- Follows the Meta creative space closely
- Knows what is working and why
Nice to have
- Analytical
- Strategic
- Direct response mindset
- Self-starting
- Results-focused
Day to day
- Research customer reviews Reddit competitor ads and comment sections to uncover converting angles
- Develop full-funnel creative strategies tailored to each client's audience and offer
- Write direct response UGC video scripts brief creators clearly and analyse performance data to improve future testing
- Document what works and why so winning creative can be systematised and scaled
Hiring process
- Go to https://mediaengineered.com/careers and submit an application for the creative strategy role
- Share the work you are most proud of
- Include example ads briefs you wrote research you did
- Submit a video explaining why you would be a good fit
- Applications without a Loom video will not be considered
