Creative Strategist
Skills
AdvertisingCampaignsCreative StrategyDTCPerformance MarketingScriptwritingStrategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years of experience in creative strategy or performance creative roles
- Experience in high-growth paid social-led DTC brands
- Deep expertise in Meta and TikTok advertising ecosystems
- Strong analytical skills to interpret performance data and inform creative decisions
- Portfolio of direct-response ad concepts scripts or campaigns with measurable results
- Proven track record of driving revenue growth through paid creative
- Experience briefing or directing creators influencers or UGC production
- Strong understanding of performance marketing metrics including ROAS CPA CTR and Hook Rate
- Excellent communication skills to present insights and defend creative decisions with data
Nice to have
- Data-driven
- Creative thinker
- Analytical rigor
- Direct response focus
- Performance obsessed
- Cross-functional collaborator
Day to day
- Analyze performance metrics across Meta TikTok and YouTube to identify winning creative patterns and customer pain points.
- Develop data-led creative concepts scripts hooks and storyboards that drive direct-response conversions.
- Brief UGC creators influencers editors and producers with clear production direction and review assets for performance alignment.
- Design structured A/B testing roadmaps and iterate on ads to improve retention CTR CPA and ROAS.