Creative Strategist
Skills
Analytical SkillsBriefsCTRCraftsmanshipCreative BriefsEnglishInstagram
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience in creative strategy ideally in a performance-driven environment
- Strong analytical mindset with the ability to connect data to creative decisions
- Proven experience writing creative briefs and collaborating with performance and design teams
- A conceptual thinker with a strong sense for storytelling visuals and hooks on Facebook and Instagram
- Very good English skills both written and spoken
- Organized proactive and self-motivated with strong prioritization and project management skills
Nice to have
- Collaborative
- Conceptual thinking
- Data driven
- Storytelling focus
- Proactive
- Organized
Day to day
- Lead creative strategy for performance campaigns across Meta and occasional platforms such as AppLovin and Google for two distinct brands.
- Analyze campaign data market trends and competitor activity to uncover actionable creative insights and improve ad performance.
- Write clear creative briefs and collaborate closely with designers video editors and videographers to develop compelling storylines hooks and visual directions.