Remote CRM Analyst Job in Irvine, CA Blizzard Entertainment

Who you are

• 2+ years of analytics experience on CRM channels including emails and push messages
• Bachelor's degree or equivalent experience in a quantitative field
• High proficiency in SQL and experience with data visualization tools like Tableau and Looker
• Strong communication skills to collaborate with various teams and present findings
• Familiarity with Martech tools such as Salesforce CRM Braze Swrve and others
• Understanding of scientific programming languages like R or Python is a bonus

Desirables

• Analytical Skills
• Problem-solving
• Attention to Detail
• Adaptability
• Collaboration

What the job involves

• Measuring and optimizing user retention and personalization strategies by reporting CRM performance data assuring data quality and analyzing audiences
• Creating curating and analyzing audience data across several marketing platforms including Braze and Swrve
• Developing tests and experiments to understand the impact of email push and in-app message channels on player engagement retention and business outcomes
• Collaborating with CRM Strategy Ops and Engineering teams to track and report on CRM channel-specific events and metrics
• Building and maintaining dashboards and reports to measure CRM channel performance
• Functioning as a decision-making partner to the CRM team and providing recommendations on upcoming testing iterations
• Managing and prioritizing projects while effectively communicating with stakeholders
• Conducting end-to-end analyses from stakeholder interviews to communicating takeaways