RRemoteville
Blizzard Entertainment logoBlizzard Entertainment

CRM Analyst

Skills
Analytical SkillsAnalyticsBrazeDashboardsMarketing AnalyticsSalesforce.Com AdministrationStakeholder Management
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2+ years of analytics experience on CRM channels including emails and push messages
  • Bachelor's degree or equivalent experience in a quantitative field
  • High proficiency in SQL and experience with data visualization tools like Tableau and Looker
  • Strong communication skills to collaborate with various teams and present findings
  • Familiarity with Martech tools such as Salesforce CRM Braze Swrve and others
  • Understanding of scientific programming languages like R or Python is a bonus

Nice to have

  • Analytical Skills
  • Problem-solving
  • Attention to Detail
  • Adaptability
  • Collaboration

Day to day

  • Measuring and optimizing user retention and personalization strategies by reporting CRM performance data assuring data quality and analyzing audiences
  • Creating curating and analyzing audience data across several marketing platforms including Braze and Swrve
  • Developing tests and experiments to understand the impact of email push and in-app message channels on player engagement retention and business outcomes
  • Collaborating with CRM Strategy Ops and Engineering teams to track and report on CRM channel-specific events and metrics
  • Building and maintaining dashboards and reports to measure CRM channel performance
  • Functioning as a decision-making partner to the CRM team and providing recommendations on upcoming testing iterations
  • Managing and prioritizing projects while effectively communicating with stakeholders
  • Conducting end-to-end analyses from stakeholder interviews to communicating takeaways