CRM & Automation Lead
Skills
Data StrategiesEthnicityInterest RatesLanding PagesMarketing AnalyticsPerformance MarketingSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven hands-on experience with HubSpot building automation workflows managing integrations and troubleshooting front-end issues
- Strong GA4 proficiency with the ability to pull interpret and act on analytics data
- Experience with Salesforce alongside HubSpot including workflow management and integration troubleshooting
- Solid Excel or Google Sheets skills including reporting templates and pivot-based analysis
- Experience in a B2B digital marketing environment agency-side or client-side
- Meticulous attention to detail with rigorous QA for campaign setup tracking and lead routing
- Clear confident communication for technical and non-technical stakeholders
- Comfortable managing multiple priorities autonomously with a pragmatic outcomes-focused approach
Nice to have
- Paid media experience
- Google Tag Manager familiarity
- SEO best practice knowledge
- Data visualisation experience
Day to day
- Design and activate HubSpot lifecycle journeys to improve retention reactivation and cross-sell performance across enterprise accounts.
- Build and launch automation workflows and ensure accurate integration with Salesforce while managing segmentation lead scoring and audience logic.
- Own reporting dashboards and full-funnel analysis across GA4 HubSpot and Salesforce translating data into practical recommendations and supporting campaign optimisation.