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CRM & Digital Engagement Specialist

Skills
AdministrationAdoptionDatabasesLanding PagesMarketing AnalyticsRegulatory RequirementsSearch Engine Optimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3 to 5 years of hands-on experience administering Salesforce or a Salesforce-based CRM platform
  • Experience managing or contributing to social media content and digital platforms
  • Proficiency with WordPress or a comparable CMS
  • Ability to build and edit web pages without developer support
  • Strong written communication and editing skills
  • Ability to analyze data and translate findings into actionable recommendations
  • Proven ability to train and support end users on technology platforms
  • Comfort working independently in a small team environment
  • Understanding of content creation best practices across digital channels
  • High integrity ethics discretion and professionalism with confidential information

Nice to have

  • self-directed
  • detail-oriented
  • analytical
  • adaptable
  • collaborative
  • organized

Day to day

  • Lead the company's CRM strategy and digital marketing initiatives across Salesforce, web, and social channels.
  • Administer and optimize the CRM platform while building workflows, campaigns, reports, and user support resources.
  • Maintain the website and landing pages, monitor performance, and deliver analytics that improve engagement and business results.