CRM & Lifecycle Lead
Skills
B2CCannabisConversion RateCross-Functional CollaborationsCustomer Relationship ManagementDatabasesEmployee Assistance Programs
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years experience in CRM lifecycle marketing or retention
- Experience with Klaviyo and SMS platforms
- Strong understanding of email deliverability segmentation and lifecycle best practice
- Excellent writing skills with tone adaptation across audiences
- Data-driven mindset with ability to pull reports and analyse results
- Experience in healthcare healthtech or regulated B2C environment
- High ownership and ability to thrive in a fast-paced environment
- Understanding of compliance requirements in the medical cannabis sector
- Experience managing or mentoring junior team members
Nice to have
- Scientific mindset
- Patient-centred communication
- Commercial awareness
- Proactive approach
- Team leadership
Day to day
- Own the patient communications strategy across email and SMS from first touch through retention and lifetime value
- Audit and rebuild the existing patient journey by mapping touchpoints and creating high-quality nurture flows
- Build manage and optimise CRM automations campaigns and segmentation in Klaviyo and Power Two
- Run data-led experiments on cadence timing subject lines content and CTAs to improve performance
- Report insights on CRM performance and collaborate cross-functionally to inform product content and operational decisions
Hiring process
- Informal remote meeting
- Written test