CRM & Lifecycle Marketing Lead

Skills
ConsumerCustomerCustomer JourneysCustomer Relationship ManagementMarketingMarketing SupportMessaging
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Deep experience with Klaviyo
  • Strong customer journey development skills
  • Hands on execution across lifecycle marketing
  • Ability to segment audiences and personalize messaging
  • Experience optimizing performance through testing and analytics

Nice to have

  • Strategic thinker
  • Analytical mindset
  • Detail oriented
  • Customer focused

Day to day

  • Develop and execute customer communications that improve conversion engagement retention and lifetime value
  • Support direct to consumer products through targeted email and SMS lifecycle programs
  • Build automated journeys segment audiences personalize messaging and optimize campaigns using testing and analytics

Hiring process

  • Visit our Careers page