SalaryGuide.com is the industry's first dedicated career platform for marketing professionals. We're building a more equitable digital marketing landscape through data-driven compensation insights.

What We Do
🔍 Anonymous Salary Database - Real compensation data across job titles, companies, and locations
📊 Market Intelligence - Help agencies and brands benchmark competitive compensation
💼 Salary Negotiation Services - One-on-one coaching to maximize earning potential

Our Mission
Empowering digital marketing talent to make informed career decisions while helping organizations attract and retain top performers through transparent, market-driven compensation strategies.

Join the Movement
Whether you're a professional seeking your next opportunity or an organization building world-class teams, SalaryGuide.com provides the insights you need to succeed in today's competitive digital marketing landscape.

Ready to level up the talent economy? Let's drive transparency together.

SalaryGuide

The career intelligence platform for marketers.

Posted via SalaryGuide — the career platform built for marketers.
Rifle Paper Co. is hiring a CRM & Lifecycle Lead to own retention and lifecycle marketing across email and SMS. The role pays $80,000-$110,000 annually and is open from the company's Winter Park or New York offices, with remote eligibility in Virginia, North Carolina, South Carolina, and Tennessee.
Before applying, use SalaryGuide to benchmark the $80K-$110K range against comparable CRM and lifecycle marketing roles and review the company and role breakdown.
You can also tailor your resume to this exact JD before applying. Every job SalaryGuide shares comes from a real hiring team - no recruiter posts, third-party boards, duplicates, or stale reposts.
Role SnapshotOriginal title: CRM & Lifecycle LeadCompany: Rifle Paper Co.Location: Winter Park, FL; New York, NY; or remote from VA, NC, SC, or TNSalary: $80,000-$110,000 annuallyEmployment type: Full-timeExperience: 4+ years in CRM, lifecycle marketing, retention, email/SMS marketing, or a related discipline
Company OverviewRifle Paper Co. is a growing lifestyle brand founded in 2009. Its stationery, home décor, gifts, and accessories are sold through riflepaperco.com, Target, Anthropologie, Paper Source, and thousands of locations worldwide, with teams across Florida and New York.
About the RoleThis role owns and evolves Rifle Paper Co.'s customer retention and lifecycle marketing strategy across email and SMS, with a focus on engagement, repeat purchase, customer lifetime value, and sustainable ecommerce growth. An early priority will be assessing the existing Klaviyo ecosystem, strengthening the CRM foundation, and building a roadmap for the next phase of lifecycle marketing.
ResponsibilitiesOwn CRM and retention strategy across email and SMS, focused on engagement, repeat purchase, retention, and lifetime value.Lead the evolution of the Klaviyo ecosystem and identify opportunities to simplify, strengthen, and scale the program.Develop and prioritize a forward-looking CRM roadmap aligned with customer and business goals.Own the customer lifecycle strategy and CRM marketing calendar across email and SMS.Build and optimize automated journeys across acquisition, welcome, abandonment, post-purchase, repeat purchase, loyalty, re-engagement, and winback.Develop customer segmentation and personalization strategies using engagement, purchase behavior, lifecycle stage, product affinity, and customer value.Own subscriber growth, list health, deliverability, consent, testing, KPI measurement, and reporting across email and SMS.Serve as the day-to-day Klaviyo owner, building, deploying, testing, and optimizing communications while coordinating with internal teams, agencies, and vendors.
QualificationsBachelor's degree in Marketing, Business, Communications, or a related field.4+ years of experience in CRM, lifecycle marketing, retention, email/SMS marketing, or a related discipline, preferably in DTC or ecommerce.Demonstrated experience owning a DTC CRM or lifecycle program across both strategy and hands-on execution.Strong hands-on experience with Klaviyo or a comparable ESP, including campaigns, flows, segmentation, automation, testing, reporting, and troubleshooting; Klaviyo is strongly preferred.Strong understanding of lifecycle marketing, customer segmentation, personalization, retention, deliverability, and customer journey strategy.Experience evaluating and improving an established CRM program or platform and creating a clear path forward.Strong analytical, project management, QA, organizational, and cross-functional communication skills.Experience with Shopify, Google Analytics, Excel/Google Sheets, loyalty programs, CDPs, or advanced personalization tools is a plus.
Compensation and BenefitsSalary: $80,000-$110,000 annually.Final compensation will be based on relevant experience, qualifications, skills, and geographic location.Work-location flexibility includes the Winter Park, FL or New York, NY office, or remote work for residents of Virginia, North Carolina, South Carolina, or Tennessee.
Apply Through SalaryGuideOpen the full role on SalaryGuide to review the role context and company breakdown, compare the $80K-$110K salary range with relevant CRM and lifecycle marketing benchmarks, and tailor your resume to the JD.
If you have strong DTC lifecycle experience and can combine CRM strategy with hands-on Klaviyo execution, review the full posting and apply.

CRM & Lifecycle Marketing Lead

What the job involves