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CRM & Lifecycle Marketing Specialist

Skills
Software As A ServiceAdvertisingAnalyticsBig DataData AnalyticsFinding OpportunitiesHTML
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2–4 years in lifecycle and CRM marketing
  • Experience with HubSpot and Salesforce
  • Comfort with data layers and marketing automation
  • Ability to write SQL and query large datasets
  • AI-fluent with tools like Claude or Cursor
  • Self-starter with strong problem-solving instincts
  • Proven ability to improve activation engagement or retention

Nice to have

  • Hungry to learn
  • First to try new tools
  • Comfortable with big data
  • Strong problem solver

Day to day

  • Own and improve the advertiser lifecycle from signup to active spender and re-engagement.
  • Build automated CRM programs that activate engage and retain advertisers across the funnel.
  • Maintain CRM data quality across data platform Salesforce and HubSpot while investigating and fixing issues at the source.
  • Set up recurring workflows automate outreach and lead follow-up and continuously test iterate and measure results.

Hiring process

  • Apply online